Deciding what, how and when to measure

Deciding what, how and when to measure, editorial, minimal, light

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Cream slide on measurement frameworks with a long body left and three gray-blue cards (Venn, calculator, leaf) on the right.

Summary

A Ways of doing slide on choosing what to measure: a "Deciding what, how and when to measure." headline with a long body left and three gray-blue icon-tile cards right.

Visual description

Warm cream (#F2F0EB) full bleed, persistent nav (Ways of doing active), "BEYOND TRENDS" top-right. A large black two-line headline tops the slide. The lower band splits at a vertical hairline: a lead paragraph plus three footnoted body paragraphs (with underlined references) on the left, and a vertical stack of three muted gray-blue (#9BA8C8) square icon-tiles on the right, each with a dark line icon (a three-circle Venn, a calculator, a leaf/seed) beside a bold label and sub-copy: "Triple bottom line", "2030 calculator", "1% for the planet".

Key takeaway

The gray-blue variant of the three-card stack reused for a tools-and-frameworks slide, with the Venn diagram icon nicely literalizing the "triple bottom line". The neutral tile color suits utility content like calculators and frameworks.

Reuse notes

Use to present a set of named tools or methods alongside a paragraph of context. Gray-blue tiles work for technical or neutral subsections. Keep icons literal where possible (a Venn for triple bottom line) to aid comprehension at small size.

From this deck: Deciding what, how and when to measure

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