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Cream slide on brand purpose with body text left and a single wide example card (Patagonia photo plus "Setting new standards") bottom-right.
Summary
A Ways of doing slide arguing purpose must be backed by action: a "Purpose can no longer be used as a selling point." headline with body left and a single Patagonia example card bottom-right.
Visual description
Warm cream (#F2F0EB) full bleed, persistent nav (Ways of doing active), "BEYOND TRENDS" top-right. A large black two-line headline tops the slide. The lower band splits at a vertical hairline: a lead paragraph plus two body paragraphs (with underlined references) on the left. The right side, instead of the usual three-card stack, holds one wide outlined card low in the corner: a small photo of a red Patagonia jacket beside the bold title "Setting new standards" and three lines of sub-copy.
Key takeaway
Collapsing the three-card stack down to one wide example card when a slide needs a single illustrative case rather than three parallel points. The same outlined-card language carries a photo just as comfortably as an icon tile.
Reuse notes
Use when one real-world example supports the argument. The wide single card anchored bottom-right balances a tall body column on the left. Reuse the card chrome from the three-up slides for consistency; swap the icon tile for a small photo.
