Logo 4:3 aspect ratio grid

Summary

The aspect-ratio page: the hcma mark shown twice inside a 4:3 unit grid, once white-on-black and once black-on-white, demonstrating how the strokes and negative spaces share common widths.

Visual description

Cream left column (about 18%) with "2.1.2 Aspect ratio" top-left, two short justified paragraphs of body copy, the vertical nav index (Logo bold-arrowed) and the black half-disc avatar near the bottom. The right white panel centres a single wide diagram: a pill "Aspect ratio 4:3" label sits above a grid divided into squares, split into two halves. The left half is a solid black field carrying the hcma logo reversed out in white; the right half is a white field carrying the same logo in black, the grid lines visible through it. Aligning the two halves on the shared module makes the point that the letterform widths and the gaps between them lock to the same grid. The footer hairline carries "© 2022 hcma.ca", "hcma brand guidelines", and "Version 01".

Key takeaway

Pairing a reversed and a positive copy of the mark on one shared grid so the eye reads the "spaces between" as deliberately as the letters. It turns an aspect-ratio rule into a visible demonstration of the logo's internal logic.

Reuse notes

A clean template for any logo-grid or proportion page, especially marks built on a strict module. Works best on a logo with strong figure-ground tension. The cream-sidebar guideline frame stays consistent with the rest of the book.