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Light slide defining the sub-brand lockup, a measured "Glide | Subrand" construction above a 2x2 grid of named sub-brands.
Summary
A sub-branding slide: the "Glide | Subrand" lockup formula with its spacing and type spec annotated in cyan, above a 2x2 grid of real sub-brand lockups.
Visual description
Light off-white ground. Header reads "Logo & Symbol" left and "Sub-branding" center. A left column explains the simple sub-brand formula and says to check sub-brand use with the art director. The right area centers a large lockup: the italic "Glide" wordmark, a thin pale-cyan vertical divider bar labeled "24px", then the word "Subrand" in a lighter upright weight, with cyan callouts noting "Matter Regular", "145px", "-2% Letter Spacing". Below, a 2x2 grid divided by faint rules shows four applied lockups: "Glide Docs", "Glide Community", "Glide Research", and "Glide Store".
Key takeaway
Defining a sub-brand system as a fixed formula (bold wordmark + measured divider bar + regular descriptor) and annotating the exact spacing, size, and tracking in the brand accent color, then proving it with a grid of real sub-brand names.
Reuse notes
A reusable sub-branding or product-naming lockup spec for any multi-product brand. The annotated divider-bar construction is directly transferable. Pairs with the partner-lockup and clear-space slides.
