Benchmark vs survey research FAQ with crowd photo

Summary

A continuation FAQ page that breaks the all-text rhythm by dropping an aerial photograph of a dispersed crowd into the top-right cell, with three columns of bold-led Q&A copy filling the rest.

Visual description

White slide, same system as the surrounding section: blue "05" top-left, centered "Research methodology" running label. There is no large heading here; instead three columns of justified sans-serif body copy begin below the header, each item led by a bold question ("How does benchmark research differ from survey research?", "Can the average per-record cost be used...", "Why did you use simulation methods to estimate the cost of a mega data breach?", "Are you tracking the same organizations each year?", "In total, we performed more than 250,000 trials..."). A muted, slightly desaturated overhead photograph of people scattered across pavement sits in the upper-right quadrant, the only image on the slide. The footer repeats the chevron, "Previous section / Next section" navigation, slug, and page number "74."

Key takeaway

Slotting a single quiet, top-down photograph into one cell of an otherwise text-only grid to give a dense methodology spread a breath of air without breaking the column structure. The aerial human-crowd image reads as "sample population" and reinforces the statistics theme.

Reuse notes

Good when a long run of text-only report pages needs visual relief on one spread. Choose imagery that is conceptually on-topic and low-contrast so it sits quietly beside the body copy rather than competing with it. Keep the photo confined to one grid cell so the reading columns stay intact.