Off-white background. Top-left pill "Art direction", page "47" top-right. The heading "Lifestyle principles" and a one-line intro about three simple principles sit upper-left. Below, three equal columns each pair a bold mini-title and a sentence with one large rounded photo: "Big on character" over a couple in green and mint tracksuits, "Big on life" over a child being lifted against a bright sky, and "Big on colour" over two older men in bold colored clothing toasting on a bench in a garden. The three photos share warm light and saturated wardrobe.

Key takeaway

Compressing photography direction into three memorable, alliterative principles, each proven by exactly one well-chosen image. The mini-title-plus-sentence-plus-photo unit reads fast and is easy to remember and apply.

Reuse notes

A clean rules-of-thumb slide for an imagery or art-direction section, or any "our three principles" page. The three-up captioned-photo grid is broadly reusable. Needs one strong, on-style photo per principle to carry each column.