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A split spread headed by a bold question about insecurity, with three columns of body copy on the left and a full-height garden portrait carrying an overlaid question on the right.
Summary
A "why home, why now" spread: a bold insecurity headline over three columns of body copy on the left, facing a full-height garden portrait with a large overlaid question on the right.
Visual description
White background with a white capsule label "WHY HOME, WHY NOW?" at top center, mixing upright and italic words. The left two-thirds opens with a bold black multi-line headline, "In an era defined by personal, professional and financial insecurity...", above three columns of small body copy. A thin dotted leader line runs from the headline rightward to the image. The right third is a full-height color photograph of a figure in a colorful sculptural costume standing among white flowers and a black railing. Over the lower-right of that image, white bold type asks "...What does home mean to the generation now coming of age?". A photo credit runs bottom-left.
Key takeaway
Splitting a question across the slide: it opens as a bold headline on the white side and completes as overlaid text on the image, linked by a dotted leader line. The three-column body copy keeps a lot of text orderly under the headline.
Reuse notes
A reusable section-framing spread for posing the report's driving question. The split headline-to-image device adds motion to a static layout. Needs an image with a calm lower-right corner for the overlaid completion text.
From this deck: Why home why now spread
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