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Photography direction page for product imagery, a four-point numbered list on tone, background, color, and framing beside a 3D render of a honey jar on a blue hexagonal backdrop.
Summary
A product photography guideline page pairing a four-point numbered direction (tone, background, color, framing) with a 3D product render of a labeled honey jar staged inside a blue hexagonal display alcove.
Visual description
Left column on an off-white ground fading into blue: an all-caps sans-serif heading "PRODUCT PHOTOGRAPHY", followed by four numbered subsections in bold sans-serif labels with plain-weight body paragraphs, covering tone and intent (product as an artifact of nature and craft), background and setting (clean, minimal, brand colors used subtly), color and texture (true-to-life color, gentle contrast, soft highlights), and framing and composition (product as centered hero, symmetry and depth, no clutter). The background gradates from cream on the left to a rich royal blue on the right. The right half of the frame holds a 3D-rendered hexagonal alcove made of vertical ribbed blue panels, inside which sits a glass jar labeled "Shunya" with a floral illustration and "Black Turmeric Honey" text, dark lid, set on a small dark shelf.
Key takeaway
The same numbered-checklist-plus-exemplar-image template used for lifestyle photography is reapplied here for product shots, but the accompanying image is a polished 3D render rather than a lifestyle photograph, showing the brand documents both photographic and CGI product presentation under one consistent guideline format.
Reuse notes
Reuse for any brand needing to document both real-world and rendered product photography with the same voice and structure. The dramatic blue gradient and staged alcove backdrop work well for a hero product shot but would need adapting for flat-lay or multi-SKU photography.
From this deck: Shunya India product photography guideline
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