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Primary palette page presenting three named brand colors as tall rounded swatches with full hex, RGB, CMYK and Pantone specs.
Summary
The primary color page: three tall rounded swatches, Cosmic Blue, Alpine Green and Earthen Umber, each labeled and carrying full print and screen color values.
Visual description
Off-white background. Left rail has the serif display title "Primary Palette" and two short sans-serif paragraphs framing the colors as the brand's "soul tones." The right two-thirds shows three large vertical pill-shaped swatches side by side: a deep blue (Cosmic Blue), a teal green (Alpine Green), and a brown (Earthen Umber). Each carries its name in cream serif at top and a small block of HEX, RGB, CMYK and PANTONE values lower down.
Key takeaway
Naming each core color evocatively and pairing the name with a complete spec set inside one tall rounded swatch, the result is poetic and production-ready at the same time.
Reuse notes
Use as the definitive primary-color reference. The tall pill swatch with name-plus-four-value-systems is a clean, copyable pattern. Keep primaries to a tight set of three so they stay memorable.
