Shunya India social media guideline

Summary

A social media guideline page explaining profile and cover image rules, showing two sample circular profile marks and a mocked-up Instagram profile header applying them.

Visual description

Left column on a light beige ground holds the serif display heading "Social Media", a bold sans-serif subheading "Profile and Cover Images", and two paragraphs of body copy: the profile image should use the primary mark centered with generous breathing room in the brand's green and cream, and highlight covers should use symbolic Uttarakhand illustrations kept quiet and intentional, never literal or crowded. A faint oversized flower outline sits low in this column as a background watermark. The upper-right block, on a warm beige field, shows two example circular marks: an emerald-green circle with the cream "Shunya india" wordmark, and a peach circle with the green raised mudra-hand icon (matching the crest's hand motif) accented with sparkles. Below, on white, a mocked-up Instagram profile header applies the green wordmark circle as the profile photo next to the handle "shunyaindia", display name "Shunya India", post/follower/following counts, a "Health & wellness website" category label, and a short bio describing the brand as farmer-oriented and focused on conserving traditional, cultural, and environmental treasures, with a linked website.

Key takeaway

Pairing an abstract rule (colors, breathing room, tone) with a literal applied mockup, in this case a realistic Instagram header, closes the gap between guideline language and what the brand actually looks like once implemented on a real platform.

Reuse notes

A useful pattern for any social-media section of a guideline: state the profile-image rule, show the sanctioned mark variations, then demonstrate them in a platform-accurate mockup. The Instagram-specific layout would need swapping out for other platforms' guidelines.