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Light case-study slide pairing a badge, headline and body copy at left with a large two-row product-and-creator photo block of Burger King's Million Dollar Whopper campaign at right.
Summary
A Burger King "Million Dollar Whopper" case study: a "Best in class" badge, headline, and body copy on the left, set against a large right-side image block of the campaign app on a phone over a Whopper meal, with a strip of creator reaction stills below.
Visual description
White slide. The left column carries a small dark "Best in class" pill badge, an oversized four-line headline about Burger King turning AI into a creative springboard, and a justified body paragraph with two underlined creator handles. The right two-thirds is photographic: a large top image of a hand holding a phone showing the "Million Dollar Whopper Contest" app over a tray of fries and a wrapped burger, with an "Image: Burger King Newsroom" credit; below it a horizontal strip of repeated creator stills eating and reacting to burgers. The "DIGITAL VOICES" wordmark sits bottom-left.
Key takeaway
The "Best in class" pill badge flagging a hero example, plus a two-tier image block (one large product hero over a strip of creator reaction frames) that shows both the campaign asset and its content output in one frame.
Reuse notes
A reusable highlight-case layout for marketing and report decks: small qualifier badge, headline, short writeup, and a stacked product-plus-creator image block. Needs a strong hero product shot and a row of consistent reaction stills. Pairs well with the metrics-grid case-study layout on slide 21.
From this deck: Burger King Million Dollar Whopper case study
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