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Three-panel submarca usage page showing the RTP Solidária lockup reversed white on deep blue and in a blue color variant on white, horizontal and vertical.
Summary
Submarca usage spread for RTP Solidária, showing the approved horizontal and vertical lockups reversed in white on deep blue and rendered in blue on white.
Visual description
A narrow white left column carries the standard submarca-usage copy, headed "RTP Solidária." The center panel is a solid deep indigo-blue field holding the white "RTP solidária_" lockup twice: horizontal at top, stacked vertical below. The right panel repeats both arrangements on white, both words set in blue tones, with "solidária_" reading in a visibly deeper blue than the brighter "RTP." A footer credit line and page number 78 sit bottom-right.
Key takeaway
The same reversed/color pairing template used across the deck, here with the color variant staying entirely within the blue family rather than pairing RTP blue against a contrasting hue, which keeps the submarca visually close to the master brand.
Reuse notes
Same use case as the other logo-usage pages; a useful example of how the same template still reads clearly when the sub-brand's own color sits close in hue to the master brand's color rather than contrasting with it.
From this deck: RTP Solidária submarca lockups
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