Tagline standard versions, logo lockups

Tagline standard versions, logo lockups, dark-mode, technical, dark

Preview image. Unlock full-res

Shows the tagline integrated into the horizontal and vertical logo lockups as the standard combined versions.

Summary

The integrated-tagline page: "WORLDS AHEAD" locked under the CORSAIR wordmark in both the horizontal and vertical logo combinations, as the standard communication version.

Visual description

Black background, two halves. Kicker "TAGLINE // STANDARD VERSIONS" with intro about integrating the tagline with the logo as the standard. Left half HORIZONTAL TAGLINE INTEGRATION shows the white horizontal sail-plus-wordmark with "WORLDS AHEAD" in yellow italics centered beneath. Right half VERTICAL TAGLINE INTEGRATION shows the stacked vertical logo with "WORLDS AHEAD" in yellow italics beneath. Each carries a short usage note. Footer left.

Key takeaway

Treating the tagline as a permanent, locked element of the logo system rather than a floating phrase, specified in both orientations with the yellow italic styling fixed. Consistency of the tagline as a brand constant.

Reuse notes

Use when a tagline is meant to travel with the logo in most applications. Defining the locked spacing and color keeps it from being re-typeset inconsistently. The yellow italic against the white wordmark is the one spot of color in the lockup.

From this deck: Tagline standard versions, logo lockups

View deck

More like this