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DEPT. Trends Forecast 2024

A 71-slide agency trends report that alternates dark and warm-cream editorial slides, runs a persistent section-nav across every page, and pairs oversized all-caps section headlines and serif pull-quotes with risograph-grain illustrations.

71 slides · Report

View deck overview
DEPT. Trends Forecast 2024 cover, editorial, maximalist, vibrant
Cover
Introduction statement and body, editorial, dark-mode, dark
Statement
Contents with five trend domains, editorial, dark-mode, dark
Contents
Section divider 1 In Our AI Era, editorial, dark-mode, dark
Section
AI rise and public unease body, editorial, dark-mode, dark
Body Copy
Sub-section divider 1.1 Generative AI's Evolution, editorial, light-mode, light
Section
Democratisation of GenAI body, editorial, light-mode, light
Body Copy
Retention and experience body with DEPT/AI collage, editorial, light-mode, light
Body Copy
Sub-section divider 1.2 Transparency With AI, editorial, light-mode, light
Section
Labeling builds trust body with AI image, editorial, light-mode, light
Body Copy
Content Credentials body with photo and UI card, editorial, light-mode, light
Screenshot
Sub-section divider 1.3 AI Is The Key To Your Friday Off, editorial, light-mode, light
Section
Two lenses on AI impact Venn diagram, editorial, light-mode, light
Data Chart
69 percent stat over duotone eye photo, editorial, light-mode, light
Metrics
Sub-section divider 1.4 Offsetting AI, editorial, light-mode, light
Section
Data-centre water consumption body with ChatGPT card, editorial, light-mode, light
Body Copy
Where The Internet Lives body with Google illustration, editorial, light-mode, light
Imagery
Sub-section divider 1.5 AI Becomes Privacy's Unlikely Defender, editorial, light-mode, light
Section
AI as privacy's best weapon (split image + stat block), editorial, light-mode, light
Finding
Responsible AI framework (browser screenshots + body), editorial, light-mode, light
Finding
Section 2 divider, Marketing gets personal, editorial, dark-mode, dark
Section
Personalisation gets real (vertical collage + body), editorial, dark-mode, dark
Body Copy
Sub-section 2.1 divider, Meet conversational commerce, editorial, light-mode, light
Section
Conversational commerce intro (Hyatt UI mockups + body), editorial, light-mode, light
Finding
Search is evolving (TikTok 3D collage + body), editorial, light-mode, light
Finding
Sub-section 2.2 divider, Welcome to the conceptual web era, editorial, light-mode, light
Section
Generative AI stack (AWS Bedrock diagram + body), editorial, light-mode, light
Diagram
Unstructured data (Dior AI-generated cityscape + body), editorial, light-mode, light
Finding
Sub-section 2.3 divider, Gen Z is more nuanced than you think, editorial, light-mode, light
Section
Gen Z authenticity (green circles + stepped stat bars), editorial, light-mode, light
Data Chart
Gen Z product values (proportional circles + body), editorial, light-mode, light
Data Chart
Sub-section 2.4 divider, Searchers no longer give a cl*ck, editorial, light-mode, light
Section
Future of search (Gemini whale-song UI + body), editorial, light-mode, light
Finding
Conversational SERPs (Google SERP screenshot + body), editorial, light-mode, light
Finding
Section 3 divider, With tech and data the future is now, editorial, dark-mode, dark
Section
Reinvest in tech and data (yellow collage + body), editorial, dark-mode, dark
Body Copy
Spatial computing section divider, editorial, swiss, light
Section
Spatial computing substance-over-style statement, editorial, swiss, light
Body Copy
VR in the paediatrician's office profile, editorial, swiss, light
Case Study
Web3 is not dead section divider, editorial, swiss, light
Section
NFT ownership stepped bar chart, editorial, swiss, light
Data Chart
Web3 regulation two-screenshot stack, editorial, swiss, light
Body Copy
Gamers and new-age tech section divider, editorial, swiss, light
Section
Gaming market dual red-circle stats, editorial, swiss, light
Metrics
Gaming as social space 3D-render and screenshots, editorial, swiss, light
Body Copy
Social media goes freemium section divider, editorial, swiss, light
Section
Diversify platforms Elon duotone portrait, editorial, swiss, light
Body Copy
Every company is a data company section divider, editorial, swiss, light
Section
Nearshoring tripled factory photo, editorial, swiss, light
Body Copy
Chip manufacturing render and orange column, editorial, swiss, light
Body Copy
People and the Planet chapter divider, editorial, swiss, dark
Section
Accessibility section divider, editorial, swiss, light
Section
Supply-chain fragility factory photo, editorial, swiss, light
Body Copy
Accessibility statistics body slide, editorial, swiss, light
Body Copy
Impact chapter statement with riso illustration, editorial, dark-mode, dark
Statement
4.1 Good design is accessible design section divider, editorial, swiss, light
Section
96% accessibility stat in a giant circle, editorial, swiss, warm
Data Chart
E-commerce accessibility stats and WCAG principles, editorial, data-dense, warm
Data Chart
4.2 Brand safety gets turned upside down section divider, editorial, swiss, light
Section
80% brand-safety stat in a half-toned circle, editorial, swiss, warm
Data Chart
Elon Musk duotone portrait with body copy, editorial, photographic, warm
Photo
Brand safety illustrated character with body copy, editorial, illustrated, warm
Imagery
4.3 A new chapter in mobility section divider, editorial, swiss, light
Section
Mobility decline statement with cyclist photo, editorial, photographic, warm
Body Copy
Mobility-as-a-Service market growth circles, editorial, data-dense, warm
Data Chart
4.4 Mitigating impact with innovation section divider, editorial, swiss, light
Section
Brands strengthen society statement with stepped bar stat, editorial, data-dense, warm
Data Chart
ESG body copy with people-in-nature photo, editorial, photographic, warm
Body Copy
Looking Ahead chapter recap in four columns, editorial, dark-mode, dark
Executive Summary
Closing remarks with contact and riso illustration, editorial, dark-mode, dark
Closing
Trends Forecast 24 graphic back cover, maximalist, illustrated, vibrant
Closing