Inspiration by VASA Works

Get started Log in

DEPT. Trends Forecast 2024

A 71-slide agency trends report that alternates dark and warm-cream editorial slides, runs a persistent section-nav across every page, and pairs oversized all-caps section headlines and serif pull-quotes with risograph-grain illustrations.

71 slides · Report

View deck overview

DEPT. Trends Forecast 2024 cover, editorial, maximalist, vibrant

DEPT. Trends Forecast 2024 cover

Introduction statement and body, editorial, dark-mode, dark

Introduction statement and body

Contents with five trend domains, editorial, dark-mode, dark

Contents with five trend domains

Section divider 1 In Our AI Era, editorial, dark-mode, dark

Section divider 1 In Our AI Era

AI rise and public unease body, editorial, dark-mode, dark

AI rise and public unease body

Sub-section divider 1.1 Generative AI's Evolution, editorial, light-mode, light

Sub-section divider 1.1 Generative AI's Evolution

Democratisation of GenAI body, editorial, light-mode, light

Democratisation of GenAI body

Retention and experience body with DEPT/AI collage, editorial, light-mode, light

Retention and experience body with DEPT/AI collage

Sub-section divider 1.2 Transparency With AI, editorial, light-mode, light

Sub-section divider 1.2 Transparency With AI

Labeling builds trust body with AI image, editorial, light-mode, light

Labeling builds trust body with AI image

Content Credentials body with photo and UI card, editorial, light-mode, light

Content Credentials body with photo and UI card

Sub-section divider 1.3 AI Is The Key To Your Friday Off, editorial, light-mode, light

Sub-section divider 1.3 AI Is The Key To Your Friday Off

Two lenses on AI impact Venn diagram, editorial, light-mode, light

Two lenses on AI impact Venn diagram

69 percent stat over duotone eye photo, editorial, light-mode, light

69 percent stat over duotone eye photo

Sub-section divider 1.4 Offsetting AI, editorial, light-mode, light

Sub-section divider 1.4 Offsetting AI

Data-centre water consumption body with ChatGPT card, editorial, light-mode, light

Data-centre water consumption body with ChatGPT card

Where The Internet Lives body with Google illustration, editorial, light-mode, light

Where The Internet Lives body with Google illustration

Sub-section divider 1.5 AI Becomes Privacy's Unlikely Defender, editorial, light-mode, light

Sub-section divider 1.5 AI Becomes Privacy's Unlikely Defender

AI as privacy's best weapon (split image + stat block), editorial, light-mode, light

AI as privacy's best weapon (split image + stat block)

Responsible AI framework (browser screenshots + body), editorial, light-mode, light

Responsible AI framework (browser screenshots + body)

Section 2 divider, Marketing gets personal, editorial, dark-mode, dark

Section 2 divider, Marketing gets personal

Personalisation gets real (vertical collage + body), editorial, dark-mode, dark

Personalisation gets real (vertical collage + body)

Sub-section 2.1 divider, Meet conversational commerce, editorial, light-mode, light

Sub-section 2.1 divider, Meet conversational commerce

Conversational commerce intro (Hyatt UI mockups + body), editorial, light-mode, light

Conversational commerce intro (Hyatt UI mockups + body)

Search is evolving (TikTok 3D collage + body), editorial, light-mode, light

Search is evolving (TikTok 3D collage + body)

Sub-section 2.2 divider, Welcome to the conceptual web era, editorial, light-mode, light

Sub-section 2.2 divider, Welcome to the conceptual web era

Generative AI stack (AWS Bedrock diagram + body), editorial, light-mode, light

Generative AI stack (AWS Bedrock diagram + body)

Unstructured data (Dior AI-generated cityscape + body), editorial, light-mode, light

Unstructured data (Dior AI-generated cityscape + body)

Sub-section 2.3 divider, Gen Z is more nuanced than you think, editorial, light-mode, light

Sub-section 2.3 divider, Gen Z is more nuanced than you think

Gen Z authenticity (green circles + stepped stat bars), editorial, light-mode, light

Gen Z authenticity (green circles + stepped stat bars)

Gen Z product values (proportional circles + body), editorial, light-mode, light

Gen Z product values (proportional circles + body)

Sub-section 2.4 divider, Searchers no longer give a cl*ck, editorial, light-mode, light

Sub-section 2.4 divider, Searchers no longer give a cl*ck

Future of search (Gemini whale-song UI + body), editorial, light-mode, light

Future of search (Gemini whale-song UI + body)

Conversational SERPs (Google SERP screenshot + body), editorial, light-mode, light

Conversational SERPs (Google SERP screenshot + body)

Section 3 divider, With tech and data the future is now, editorial, dark-mode, dark

Section 3 divider, With tech and data the future is now

Reinvest in tech and data (yellow collage + body), editorial, dark-mode, dark

Reinvest in tech and data (yellow collage + body)

Spatial computing section divider, editorial, swiss, light

Spatial computing section divider

Spatial computing substance-over-style statement, editorial, swiss, light

Spatial computing substance-over-style statement

VR in the paediatrician's office profile

Web3 is not dead section divider, editorial, swiss, light

Web3 is not dead section divider

NFT ownership stepped bar chart, editorial, swiss, light

NFT ownership stepped bar chart

Web3 regulation two-screenshot stack, editorial, swiss, light

Web3 regulation two-screenshot stack

Gamers and new-age tech section divider, editorial, swiss, light

Gamers and new-age tech section divider

Gaming market dual red-circle stats, editorial, swiss, light

Gaming market dual red-circle stats

Gaming as social space 3D-render and screenshots, editorial, swiss, light

Gaming as social space 3D-render and screenshots

Social media goes freemium section divider, editorial, swiss, light

Social media goes freemium section divider

Diversify platforms Elon duotone portrait, editorial, swiss, light

Diversify platforms Elon duotone portrait

Every company is a data company section divider, editorial, swiss, light

Every company is a data company section divider

Nearshoring tripled factory photo, editorial, swiss, light

Nearshoring tripled factory photo

Chip manufacturing render and orange column, editorial, swiss, light

Chip manufacturing render and orange column

People and the Planet chapter divider, editorial, swiss, dark

People and the Planet chapter divider

Accessibility section divider, editorial, swiss, light

Accessibility section divider

Supply-chain fragility factory photo, editorial, swiss, light

Supply-chain fragility factory photo

Accessibility statistics body slide, editorial, swiss, light

Accessibility statistics body slide

Impact chapter statement with riso illustration, editorial, dark-mode, dark

Impact chapter statement with riso illustration

4.1 Good design is accessible design section divider, editorial, swiss, light

4.1 Good design is accessible design section divider

96% accessibility stat in a giant circle, editorial, swiss, warm

96% accessibility stat in a giant circle

E-commerce accessibility stats and WCAG principles, editorial, data-dense, warm

E-commerce accessibility stats and WCAG principles

4.2 Brand safety gets turned upside down section divider

80% brand-safety stat in a half-toned circle

Elon Musk duotone portrait with body copy, editorial, photographic, warm

Elon Musk duotone portrait with body copy

Brand safety illustrated character with body copy

4.3 A new chapter in mobility section divider, editorial, swiss, light

4.3 A new chapter in mobility section divider

Mobility decline statement with cyclist photo, editorial, photographic, warm

Mobility decline statement with cyclist photo

Mobility-as-a-Service market growth circles, editorial, data-dense, warm

Mobility-as-a-Service market growth circles

4.4 Mitigating impact with innovation section divider, editorial, swiss, light

4.4 Mitigating impact with innovation section divider

Brands strengthen society statement with stepped bar stat, editorial, data-dense, warm

Brands strengthen society statement with stepped bar stat

ESG body copy with people-in-nature photo, editorial, photographic, warm

ESG body copy with people-in-nature photo

Looking Ahead chapter recap in four columns, editorial, dark-mode, dark

Looking Ahead chapter recap in four columns

Closing remarks with contact and riso illustration, editorial, dark-mode, dark

Closing remarks with contact and riso illustration

Trends Forecast 24 graphic back cover, maximalist, illustrated, vibrant

Trends Forecast 24 graphic back cover