Gen Z authenticity (green circles + stepped stat bars)

Summary

A pale-yellow survey-data slide: a serif headline on Gen Z authenticity, a left body column, four green proportional circles labeled with climate-role percentages in the center, and a stepped column of four green stat blocks on the right for media-portrayal feelings.

Visual description

Warm pale-yellow ground with the standard header (2.Personalisation active, sub-section "2.3 Gen Z is more nuanced than you think", page 27). A three-line serif headline tops the slide ("For brands to succeed with Gen Z, they have to deliver on the promise of personalised content that reflects this generation's definition of authenticity."). Lower left: a column of dark sans-serif body copy with an underlined "3,000 members" link. Center: four flat mid-green circles sized to their values, each with a small monospace label and big percentage (37% indifferent, 27% stressed, 26% motivated, and a smaller one), under the caption "Feelings regarding Gen Z's perceived roles in mitigating climate change". Right: four green rectangular blocks in a descending stair-step, each with a monospace label and a big dark percentage (68%, 53%, 28%, 67%), under "Feelings towards media portrayal of Gen Z".

Key takeaway

Two distinct, low-ink chart idioms on one slide that still read as a set because they share the same flat green and monospace labels: proportional circles for one question, stepped blocks for another. It is a way to show two survey questions without a single conventional bar chart.

Reuse notes

Strong reference for a survey-results slide carrying two related datasets. The proportional-circle and stepped-block devices recur elsewhere in this deck, so they reinforce a house data language. Keep label type as monospace and the fill to one or two greens to hold it together; do not mix in a third chart style.