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Detroit Institute of Arts Brand Guidelines

A 47-slide museum brand guideline deck on a dark charcoal base with cream type, pairing Cormorant Garamond serif with Neue Haas Grotesk sans and using full-bleed accent-color section dividers.

47 slides · Guideline

View deck overview
DIA brand guidelines cover, editorial, minimal, dark
Cover
Table of contents, editorial, minimal, dark
Contents
Brand Strategy section divider, minimal, editorial, muted
Section
Concept with grand interior photo, editorial, minimal, dark
About
Design with directional signage mockup, editorial, minimal, dark
How It Works
Results with gallery wall label, editorial, minimal, dark
About
Positioning four-quadrant statements, editorial, minimal, dark
Value Proposition
Brand Assets section divider, minimal, editorial, earthy
Section
Color primary palette Charcoal and Gesso, editorial, minimal, dark
Color Palette
Color extended accent palette, editorial, minimal, dark
Color Palette
Color usage in applications, editorial, minimal, dark
Color Palette
Wordmark primary and DIA monogram grid, editorial, minimal, dark
Logo Usage
Wordmark lockup variations, editorial, minimal, dark
Logo Usage
Wordmark placement and color rules, editorial, minimal, dark
Logo Usage
Type families and weight lists, editorial, minimal, dark
Typography
Type pairing mixes and specimens, editorial, minimal, dark
Typography
Type rules cap height and leading, editorial, minimal, dark
Typography
Grid golden rectangle system, editorial, minimal, dark
Layout
DIA grid and container rule, editorial, minimal, dark
Layout
DIA image selection grid, editorial, minimal, dark
Imagery
DIA masked-image wordmark rule, editorial, minimal, dark
Imagery
DIA Mix type pattern, editorial, minimal, dark
Brand Elements
DIA golden-rectangle shape system, editorial, minimal, dark
Brand Elements
DIA single-shape composition rule, editorial, minimal, dark
Layout
DIA shape legibility and framing rule, editorial, minimal, dark
Layout
Applications section divider, editorial, minimal, warm
Section
DIA stationery suite, editorial, minimal, light
Layout
DIA pamphlet, ticket and postcard, editorial, minimal, light
Layout
DIA gallery guide and floor map, editorial, minimal, light
Map
DIA t-shirt and hoodie merch, editorial, minimal, light
Layout
DIA Kresge Court food packaging, editorial, minimal, light
Layout
DIA Detroit Film Theatre collateral, editorial, minimal, light
Layout
DIA large-scale wall poster, editorial, minimal, light
Layout
DIA health and safety signs, editorial, minimal, light
Layout
DIA directional wall map, editorial, minimal, light
Map
DIA navigational signage system, editorial, minimal, light
Layout
DIA navigational signage application, editorial, minimal, light
Layout
DIA room label application, editorial, minimal, light
Layout
DIA artwork label application, editorial, minimal, light
Layout
DIA billboard application, editorial, photographic, vibrant
Layout
DIA website application, editorial, dark-mode, dark
Screenshot
DIA mobile website application, editorial, dark-mode, dark
Screenshot
DIA social graphics application, editorial, minimal, warm
Social
DIA app interface application, editorial, dark-mode, dark
Screenshot
DIA app magnify and browse application, editorial, dark-mode, dark
Screenshot
DIA De-Map interactive table in situ, editorial, photographic, light
Screenshot
DIA De-Map interface treemap detail, editorial, dark-mode, dark
Screenshot