Detroit Institute of Arts Brand Guidelines
A 47-slide museum brand guideline deck on a dark charcoal base with cream type, pairing Cormorant Garamond serif with Neue Haas Grotesk sans and using full-bleed accent-color section dividers.
47 slides · Guideline
View deck overview
DIA brand guidelines cover
Table of contents
Brand Strategy section divider
Concept with grand interior photo
Design with directional signage mockup
Results with gallery wall label
Positioning four-quadrant statements
Brand Assets section divider
Color primary palette Charcoal and Gesso
Color extended accent palette
Color usage in applications
Wordmark primary and DIA monogram grid
Wordmark lockup variations
Wordmark placement and color rules
Type families and weight lists
Type pairing mixes and specimens
Type rules cap height and leading
Grid golden rectangle system
DIA grid and container rule
DIA image selection grid
DIA masked-image wordmark rule
DIA Mix type pattern
DIA golden-rectangle shape system
DIA single-shape composition rule
DIA shape legibility and framing rule
Applications section divider
DIA stationery suite
DIA pamphlet, ticket and postcard
DIA gallery guide and floor map
DIA t-shirt and hoodie merch
DIA Kresge Court food packaging
DIA Detroit Film Theatre collateral
DIA large-scale wall poster
DIA health and safety signs
DIA directional wall map
DIA navigational signage system
DIA navigational signage application
DIA room label application
DIA artwork label application
DIA billboard application
DIA website application
DIA mobile website application
DIA social graphics application
DIA app interface application
DIA app magnify and browse application
DIA De-Map interactive table in situ
DIA De-Map interface treemap detail