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Photo mockup of a roadside billboard carrying a cropped-artwork-eyes collage and the serif headline "DISCOVER DIFFERENTLY" on an olive band.
Summary
An outdoor-advertising application: a roadside billboard mockup mixing a grid of cropped artwork eyes with the serif tagline "DISCOVER DIFFERENTLY" set on an olive band.
Visual description
Cream slide, thin terracotta top band, left-margin bold sans-serif label "Billboard". A single large photograph shows a billboard mounted on a rusted steel structure against a clear blue sky, rooftop HVAC units below. The billboard art is built from a grid of tightly cropped eyes lifted from several paintings (oil portraits at upper left, a bold graphic face lower left, a large yellow Van Gogh-style face filling the right). The DIA mark sits small in the top-left corner. Across the upper right, an olive-green band carries "DISCOVER DIFFERENTLY" in white serif caps. The bottom hairline rule carries "40", "BRAND GUIDELINES" and a centered "APPLICATIONS".
Key takeaway
Building a campaign visual entirely from cropped fragments of the collection's own artwork, gridded so many eyes read as one image, with the brand reduced to a small mark and a single serif tagline on a color band. It turns the art into the advertising.
Reuse notes
A useful out-of-home template for any institution whose product is its content (museum, archive, publisher). The cropped-eyes collage is a strong device but depends on rights-cleared, high-resolution artwork. The olive band and serif tagline are the only brand chrome needed. Pairs with the social and poster slides in this deck.
From this deck: DIA billboard application
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