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Cream applications slide showing branded Kresge Court coffee-cup and paper-bag food packaging in a soft photographic setup.
Summary
A food-and-beverage packaging slide for the Kresge Court cafe: a small left label, with a branded coffee cup and kraft paper bag in a soft product photo at right.
Visual description
Cream chapter background with a thin terracotta top bar. A small bold sans-serif label, "Kresge Court", sits at far left. The right two-thirds is a soft greenish-gray product photograph showing two items: a paper coffee cup with a black lid carrying a block of repeating multi-color "KRESGE COURT" type, and a tall kraft paper bag sealed with a black "DIA" label, printed with a single faint curve and the "KRESGE COURT" wordmark near the base. The base hairline footer reads "31 / BRAND GUIDELINES / APPLICATIONS".
Key takeaway
Extending the repeating-type pattern and the single-curve graphic onto cafe packaging, so a sub-brand (Kresge Court) inherits the system intact. Natural kraft and a soft set keep it feeling premium rather than promotional.
Reuse notes
A reusable reference for cafe or retail food packaging within a larger identity. The multi-color repeating wordmark works well on cups and small surfaces. Good example of carrying a parent system into a named sub-brand.
From this deck: DIA Kresge Court food packaging
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