Preview image. Unlock full-res
Cream applications slide showing a terracotta pamphlet, a ticket, and a green postcard arranged on a dark flat-lay.
Summary
A print-collateral application slide: a left label names the formats while a dark flat-lay shows a terracotta pamphlet, a ticket, and a green postcard overlapping.
Visual description
Cream chapter background with a thin terracotta top bar. A small bold sans-serif label, "Pamphlet / Ticket / Postcard", sits at far left. The right two-thirds is a dark charcoal flat-lay panel holding overlapping pieces: a tall terracotta pamphlet with a large light "DIA" wordmark over the word "VISIT" and a photograph of an ornate cloisonne vase; a ticket strip showing repeating "DETROIT INSTITUTE of ARTS" type with a QR code; and an olive-green postcard with the stacked wordmark, an hours block, ruled address lines, and a faint curve. The base hairline footer reads "28 / BRAND GUIDELINES / APPLICATIONS".
Key takeaway
Staging several print formats overlapping on a dark ground so scale and hierarchy differences read at a glance. The pamphlet pairs the big wordmark with a single hero artwork, a repeatable cover formula.
Reuse notes
A reusable layout for showing a print-collateral family on one slide. Switching the flat-lay backdrop to dark (vs the olive on the prior slide) keeps consecutive application pages from looking identical while staying on-system.
From this deck: DIA pamphlet, ticket and postcard
View deck
