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Cream applications slide showing the Detroit Film Theatre poster and a matching orange ticket on a dark flat-lay.
Summary
A sub-brand collateral slide for the Detroit Film Theatre: a small left label, with the repeating-type film poster and a bright orange ticket on a dark flat-lay at right.
Visual description
Cream chapter background with a thin terracotta top bar. A small bold sans-serif label, "Detroit Film Theatre", sits at far left. The right two-thirds is a dark charcoal flat-lay holding two pieces: the cream portrait poster with stacked multi-color "DETROIT FILM THEATRE" repeating lines, a masked film still of two figures in the center, a "DIA" wordmark and event row at the base, set against an event header and "DIA.ORG / EVENTS" tag; and a tall orange ticket running the same "DETROIT FILM THEATRE" type vertically with a QR code and admission details. The base hairline footer reads "32 / BRAND GUIDELINES / APPLICATIONS".
Key takeaway
Carrying one repeating-type system from poster to ticket so an event sub-brand feels coordinated, then injecting a single saturated accent (orange ticket) for energy. The masked film still ties the artwork rule into event marketing.
Reuse notes
A reusable model for film, festival, or exhibition sub-brand collateral. The poster-plus-ticket pairing in matching type with one contrasting accent color is directly transferable to any event identity nested in a larger brand.
From this deck: DIA Detroit Film Theatre collateral
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