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Cream applications slide showing a large dark exhibition poster with a masked figure in the DIA wordmark mounted on a concrete wall, a passerby for scale.
Summary
A large-scale poster application slide: a small "Poster" label at left, with a big dark exhibition poster mounted on a stone wall and a person walking past for scale.
Visual description
Cream chapter background with a thin terracotta top bar. A small bold sans-serif label, "Poster", sits at far left. The right two-thirds is a photograph of a large landscape poster pasted on a pale concrete-block wall. The poster is dark charcoal with big light serif "DETROIT INSTITUTE of ARTS" type repeating around the edges and a masked cut-out figure holding a palette standing in for the "I" in a central "DIA" wordmark; hours and address details sit in the corners. A man with a coffee walks past at lower left, giving scale. The base hairline footer reads "33 / BRAND GUIDELINES / APPLICATIONS".
Key takeaway
Showing the identity at architectural scale with a human figure in frame to prove the wordmark and masked-letter device still read large. The dark poster against pale stone is a high-contrast environmental hit.
Reuse notes
A reusable environmental-mockup approach for exhibition or out-of-home posters. Including a passerby communicates real-world scale better than a flat artboard. Best for identities whose type and logo are strong enough to hold at billboard size.
From this deck: DIA large-scale wall poster
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