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Dark guideline slide showing how a masked image can replace one letter of the DIA wordmark, with numbered examples on the right.
Summary
An imagery rule slide: numbered guidance at left on masking images and replacing a wordmark letter, with two example sets at right showing a cut-out figure and a "DIA" wordmark whose letters are swapped for images.
Visual description
Near-black charcoal background under the thin olive top bar. The left column has the light serif "IMAGE" header followed by two numbered points in small sans-serif: images may be masked or full framed and should reflect content, and masked images may replace one wordmark letter with an image of similar structure, always in full color unless the source is black and white. The right side shows worked examples keyed "1", "2a", and "2b": a cut-out figure holding a palette, the same figure framed inside a rectangle, then the thin light "DIA" wordmark where a cut-out figure stands in for the "I" (2a) and where a contorted dancer's body forms the "I" (2b). The base carries the hairline footer "21 / BRAND GUIDELINES / BRAND ASSETS".
Key takeaway
The signature brand move: letting a masked artwork become a letter of the wordmark, so the logo itself showcases the collection. Numbering examples (1, 2a, 2b) keeps a multi-rule slide legible.
Reuse notes
A strong reference for any identity that wants its logotype to host imagery. Only works when a chosen image genuinely matches a letter's shape; specify the full-color caveat as DIA does so the rule does not produce muddy results.
From this deck: DIA masked-image wordmark rule
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