Color usage in applications

Summary

A color-application slide: three numbered usage rules at left, each keyed to a photographed example at right (a wayfinding panel, a Deep Red poster, and Kresge Court packaging).

Visual description

Charcoal background with the thin olive top band. "COLOR" sits top-left in cream sans over three numbered paragraphs: (1) all signage uses Charcoal and Gesso as primaries, (2) a list mapping each accent to a signage level (Deep Red for "Protect the DIA," Deep Purple for level one, Teal level two, Deep Green level three, Medium Yellow for parking), and (3) multi-colored text identifies sub-brands. The right column stacks three numbered photos: the dark directional signage panel (1), a Deep Red "PROTECT THE DIA" poster on a stand (2), and a kraft Kresge Court coffee cup and bag with multi-colored repeated wordmarks (3). The standard footer runs below.

Key takeaway

Numbering each rule and its matching photo so the abstract guidance and the real artifact are explicitly paired. Showing the accent palette doing functional work (level-coded signage, a sub-brand color) proves the system rather than just stating it.

Reuse notes

A strong "color in use" page that connects rules to applications via shared numbers. Reusable wherever a guideline must show how color maps to real touchpoints. Needs good mockups or installation shots for every rule cited.