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Dark guideline slide on using a single shape type per layout, shown on two cream stationery and gallery-guide examples with curved line accents.
Summary
A shape-application rule slide: a "SHAPE" header and one-shape-per-composition note at left, with two cream document layouts showing thin curve accents at right.
Visual description
Near-black charcoal background under the thin olive top bar. The left column has the light serif "SHAPE" header over three lines of sans-serif copy: when using one type of shape, such as only half circles or only spirals, they must match the wordmark, otherwise use more than one shape. The right side shows two cream-colored document layouts side by side: a dense text-heavy letter with the thin "DIA" wordmark and a single faint curve sweeping through it, and a gallery guide with a small masked portrait in the wordmark, a "GALLERIES / HOURS / MEMBERSHIPS" listing, and trailing thin curve lines. The base hairline footer reads "24 / BRAND GUIDELINES / BRAND ASSETS".
Key takeaway
Pairing a restraint rule (one shape type, matched to the wordmark) with calm cream layouts that use a single thin curve as the only graphic gesture. The discipline keeps text-heavy pages from feeling busy.
Reuse notes
A reusable model for showing a composition restraint rule on real document layouts. The faint single-curve accent is a quiet way to brand otherwise plain stationery and guides. Pairs with the shape-derivation slide that precedes it.
From this deck: DIA single-shape composition rule
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