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Color rationale at left beside two large primary swatches, Charcoal and Gesso, each labeled with Pantone, hex, and RGB.
Summary
The primary-color page: a rationale paragraph at left next to two big square swatches, Charcoal (#231F20) and Gesso (#F1EEDB), each with full Pantone, hex, and RGB values.
Visual description
Charcoal background with the thin olive top band. "COLOR" sits top-left in cream sans over two justified paragraphs explaining that the colors reflect the building's interior and that Charcoal and Gesso are the base colors for all signage. The right side shows two large equal swatches: a near-black Charcoal square (almost invisible against the background, defined only by a hairline outline) and a cream Gesso square. Beneath each, small caption blocks list the name, Pantone (P 179-16 U / P 3-9 U), hex (#231F20 / #F1EEDB), and RGB. The standard footer runs below.
Key takeaway
Making the Charcoal swatch nearly merge with the dark page so the chip's hairline border is the only thing defining it, a quiet way to show how dark the primary really is. Full Pantone/hex/RGB captions under each chip keep it production-ready.
Reuse notes
A standard primary-palette page with rationale plus spec'd swatches. The trick of letting a near-black chip dissolve into a dark page only works on dark-mode guidelines; on light backgrounds use a visible border. Reusable for any brand color spec.
From this deck: Color primary palette Charcoal and Gesso
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