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Dark guideline slide introducing the DIA Mix type-family pattern, shown on a t-shirt back and a layered film poster.
Summary
The pattern slide: numbered notes at left explain the DIA Mix type family used as a repeating texture, shown applied to a t-shirt back and a layered event poster at right.
Visual description
Near-black charcoal background under the thin olive top bar. Left column: light serif "PATTERN" header over two numbered sans-serif points stating the DIA Mix type family is used as a pattern to create visual texture, alone or layered under framed images, and that all DIA sub-brands use the DIA Mix pattern as an identifier. The right side shows two keyed examples: "1" is a cream t-shirt back printed with a tonal block of repeating "CREATIVE DISCOVERY" type, and "2" is a smaller version of the cream Detroit Film Theatre poster with the repeating multi-color title lines and a masked film still. A hairline footer runs across the base: "22 / BRAND GUIDELINES / BRAND ASSETS".
Key takeaway
Turning the brand's own type family into a fill pattern that doubles as a sub-brand identifier, so typography becomes texture without any added graphic. Showing it on both apparel and print proves it travels.
Reuse notes
A reusable approach for systems that lack an illustrative or graphic motif: repeat the typeface itself as the pattern. Good for merch, packaging, and posters. Keep the repeated phrase on-brand since it becomes a visible texture.
From this deck: DIA Mix type pattern
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