Type families and weight lists

Type families and weight lists, editorial, minimal, dark

Preview image. Unlock full-res

Typography rationale at left beside two full weight lists, Neue Haas Grotesk and Cormorant Garamond, each shown in its own weights.

Summary

The typeface page: rationale at left, with the two brand families, Neue Haas Grotesk and Cormorant Garamond, each shown as a full numbered weight list in its own letterforms.

Visual description

Charcoal background with the thin olive top band. "TYPE" sits top-left in cream sans over a justified paragraph: Cormorant Garamond is the serif (engraved in the building's walls, classical and humanist) and Neue Haas Grotesk is the sans chosen to mirror its elegance and contrast. The right side holds two labeled columns. "Neue Haas Grotesk" lists numbered weights from 16 Ultra Thin Italic through 95 Black / 96 Black Italic, each set in that weight. "Cormorant Garamond" lists Light through Bold Italic, each in its own cut. All cream on charcoal. The standard footer runs below.

Key takeaway

Specimen-ing each family in its own weights so the reader feels the range, with the numbered Neue Haas weight names (55 Roman, 65 Medium, 95 Black) doubling as a working reference. Stating the serif's link to the building's engraved walls grounds the choice in place.

Reuse notes

A standard but well-executed typeface-spec page. Showing every weight in its own face is the right move for a type-rich brand. Reusable for any two-family system; keep the two columns aligned and the rationale tied to brand meaning.

From this deck: Type families and weight lists

View deck

More like this