Inspiration by VASA Works
Get started

Mash Brand Guidelines 2023

A 62-page brand guidelines deck for Mash that alternates warm-cream and near-black navy pages, sets oversized bold sans statements with a single magenta highlight, and threads tiny monospace utility labels and a magenta tab-bar nav throughout.

62 slides · Guideline

View deck overview
Mash brand guidelines cover, editorial, minimal, light
Cover
Better ways to monetize hero, editorial, light-mode, light
Statement
Table of contents, editorial, minimal, dark
Contents
About Us section divider, editorial, minimal, dark
Section
Purpose statement, editorial, minimal, light
Statement
Mission statement, editorial, minimal, light
Vision
Three brand pillars, editorial, minimal, dark
Framework
Brand attributes grid, editorial, minimal, light
Framework
Messaging tone, confidence and aspiration, editorial, minimal, light
Tone Of Voice
Messaging samples, three columns, editorial, minimal, light
Body Copy
Logo Family section divider, editorial, minimal, dark
Section
Visual brand concept and positioning, editorial, minimal, light
About
Graphic mark construction, editorial, minimal, dark
Logo Usage
Graphic mark on light and dark, editorial, minimal, high-contrast
Logo Usage
Graphic mark clearspace, editorial, minimal, light
Logo Usage
Animated graphic mark placeholder, editorial, minimal, dark
Motion
Full logomark on light, editorial, minimal, light
Logo Usage
Full logomark on dark, editorial, minimal, dark
Logo Usage
Mash logomark abbreviation construction, dark-mode, technical, dark
Logo Usage
Mash logomark clearspace, light-mode, minimal, light
Logo Usage
Mash logo minimum scale, light and dark, minimal, swiss, high-contrast
Logo Usage
Mash mark family color and lockup grid, swiss, minimal, high-contrast
Logo Usage
Mash logo do's and don'ts, light-mode, swiss, light
Logo Usage
Mash Color Palette section divider, dark-mode, minimal, dark
Section
Mash primary color palette swatches, swiss, minimal, vibrant
Color Palette
Mash acceptable color combinations, light-mode, swiss, light
Color Palette
Mash logo on color backgrounds matrix, light-mode, swiss, light
Logo Usage
Mash digital vs printed color intro, dark-mode, swiss, dark
Color Palette
Mash Typography section divider, dark-mode, minimal, dark
Section
Mash Rules primary typeface title page, light-mode, swiss, light
Typography
Mash Rules typeface character and rationale, light-mode, swiss, light
Typography
Mash Rules type scale specimen, light-mode, swiss, light
Typography
Mash Rules weights and italics specimen, light-mode, swiss, light
Typography
Mash GT Flexa Mono secondary typeface title, light-mode, swiss, light
Typography
Mash GT Flexa rationale and character set, light-mode, swiss, light
Typography
Mash GT Flexa type scale specimen, light-mode, swiss, light
Typography
Full type hierarchy spec with sample layout, dark-mode, minimal, dark
Typography
Proportions and spacing principle, dark-mode, minimal, dark
Layout
Oversized headline type sample with magenta accent, dark-mode, editorial, dark
Typography
Magenta audience list type sample, light-mode, editorial, light
Typography
Two-by-two feature headings type sample, dark-mode, minimal, dark
Typography
Testimonial type sample with magenta quote mark, dark-mode, editorial, dark
Testimonial
Imagery and Art Direction section divider, dark-mode, editorial, dark
Section
Illustration style direction with Midjourney prompts, dark-mode, editorial, dark
Imagery
Image bank grid of pre-made illustrations, dark-mode, illustrated, dark
Imagery
UI elements bank with product snippets, light-mode, minimal, light
Screenshot
UI elements bank with leaderboard and boosts, light-mode, minimal, light
Screenshot
UI building blocks spec in four columns, light-mode, minimal, light
Layout
Brand Experience section divider, dark-mode, editorial, dark
Section
Presentation slide print rules anatomy, dark-mode, light-mode, dark
Layout
Document header print rules with clearspace grid, dark-mode, light-mode, dark
Layout
Letter document print rules, two layouts, dark-mode, light-mode, dark
Layout
Vertical brand flyers, regular density, editorial, illustrated, muted
Mockup
High-volume flyers, oversized type and illustration, editorial, illustrated, muted
Mockup
Mash system snippets, donation card and team welcome, dark-mode, editorial, dark
Brand Elements
Mash deck slide templates, four presentation layouts, dark-mode, editorial, dark
Layout
Mash Instagram story templates, three-up, dark-mode, minimal, dark
Social
Mash website homepage mockup, dark-mode, editorial, dark
Screenshot
Mash mobile and responsive screens, dark-mode, minimal, dark
Mockup
Mash brand expression, three magenta-field cards, dark-mode, maximalist, vibrant
Imagery
Mash out-of-home billboard mockups, photographic, minimal, vibrant
Mockup
Mash thank-you closing slide, dark-mode, minimal, dark
Thank You