Illustration style direction with Midjourney prompts

Summary

An art-direction page defining the brand's energetic comic-book illustration style, with a sample image grid on the left and written rules, keyword bullets and copy-paste Midjourney prompts on the right.

Visual description

Near-black charcoal full bleed. A tiny tracked mono header reads "IMAGERY & ART DIRECTION" toward the right and "BRAND GUIDELINES" far right. The left half is a column of large rounded-corner illustration thumbnails in a dynamic comic-book style: a rocket launch, a gloved hand holding a key amid clouds, a vintage alarm clock and phone, a hand holding a phone with cubes, and an explosion of coins, all warm-toned and high-contrast. The right column carries body copy about the comic-book inspiration, an italic note, a "Created with MidJourney" line, two columns of keyword bullets (vibrant, energetic, comic book, lithographs, playful compositions, half tone, high contrast), then labeled STRUCTURE and SAMPLE blocks showing example "/imagine" prompts in small mono badges. The deck slug sits tiny at bottom-right.

Key takeaway

Specifying an illustration style not just with adjectives but with the actual generative prompts used to make it, so the look is reproducible by anyone on the team. Pairing a dense reference grid with a keyword list and a prompt recipe covers mood, vocabulary and method in one page.

Reuse notes

A modern, practical art-direction page for brands that lean on AI-generated or commissioned illustration; the prompt-recipe block is the differentiator worth copying. Reach for it when a style needs to be both shown and operationalized. The exact prompts age with the tooling, so date them or treat them as starting points.