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Two real-world out-of-home photo mockups, a street billboard and a subway-entrance poster, both carrying the "More ways to monetize. Find yours." campaign.
Summary
An out-of-home page pairing two photographed environmental mockups, a street-level billboard and a subway-entrance poster, both running the "More ways to monetize. Find yours." campaign line.
Visual description
The slide is split into two photographic panels under the standard running header ("BRAND EXPERIENCE" and "BRAND GUIDELINES" top-right). Left panel: a daytime photo of a building-mounted billboard against blue sky; a cream board reads "More ways to monetize. Find yours." (with magenta accent) above a second cream board listing the Mash audience in magenta, "Writers, Streamers, Musicians, App Developers, Mini-games, Community Builders, Podcasters", with the "Mash for" lockup. Right panel: a dusk photo of a graffiti-covered subway entrance with a backlit poster; the poster shows the Mash logo, a "More ways to monetize. Find yours." headline, and a vivid comic hand-holding-key illustration on a dark right half. Both mockups carry small "mash.com" tags.
Key takeaway
Proving the identity outdoors with real, slightly gritty street and transit photography rather than clean studio renders, which makes the brand feel already live. Repeating the exact "Find yours." line and the audience list across both placements builds a recognizable campaign system.
Reuse notes
A strong template for the out-of-home or environmental-application page of a brand book, or for pitching a campaign in context. It depends on convincing photographed placements and a bold poster illustration; flat render mockups would lose the in-the-wild credibility. The audience-list board is a reusable way to spell out who a product is for.
From this deck: Mash out-of-home billboard mockups
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