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Do-and-don't page with three approved logo uses above a hairline rule and ten red-X misuse examples below, each captioned.
Summary
A logo do's-and-don'ts page on cream: a "PLEASE DO" row of three correct examples sits above a hairline rule, and a "DO NOT" block of ten red-X thumbnails of common misuses sits below.
Visual description
Warm cream background, monospace header "DO/DO NOT GUIDELINES" left and "LOGO FAMILY" / "BRAND GUIDELINES" right. A "PLEASE DO" label introduces three small framed thumbnails: proper contrast, the mark on approved magenta, and ample clearspace, each captioned. A thin hairline rule separates them from a larger "DO NOT" matrix of ten thumbnails, each marked with a red X and a monospace caption: align diagonally, stretch it, change opacity, overlay on busy imagery, crop awkwardly, add a shadow, add a stroke, use incorrect file format, place on contrasting brand color, and use unapproved colors. A short right-aligned paragraph notes the mark should not be used by partners or press without first viewing this page.
Key takeaway
The classic split of a few "do" examples over a dense red-X "don't" grid, with one short caption per tile, so every common abuse is shown and named rather than described in prose.
Reuse notes
A canonical misuse page for any brand book; the thumbnail-plus-red-X grid is fast to scan and hard to misread. Keep the "do" examples few and the "don't" set comprehensive. Pair with a clearspace and a color page nearby.
From this deck: Mash logo do's and don'ts
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