The brand color palette: one large red and one large light-gray swatch over a row of four deep-neutral swatches, each labeled with its hex and RGB values.

Visual description

White page under "COLOR SYSTEM." The top row holds two large rounded swatches: brand red "#EC0401 / 236 4 1" and light gray "#D6D6D6 / 214 214 214." Below, four smaller square swatches run across: near-black "#1E1E1E / 30 30 30," blue-black "#10111E / 16 17 30," slate "#363A41 / 54 58 65," and mid gray "#727272 / 114 114 114." Values are set in a mono-style readout reversed on each chip. A right-hand gray note says the palette is built on high contrast and clarity, pairing bold red with deep neutrals for strong recognition and a clean professional feel. "Brand Colors" is set large in red display type lower right; the pill footer shows page "20."

Key takeaway

Sizing the swatches by importance (a big hero red, a big neutral, then a supporting ladder of darks) communicates hierarchy of use before anyone reads a value. Providing both hex and RGB on every chip makes the palette drop-in ready for digital and print.

Reuse notes

A clean reusable palette page. The single-accent-plus-neutral-ladder structure is a reliable fintech pattern. Note exact values for reuse: red EC0401, plus 1E1E1E, 10111E, 363A41, 727272, and D6D6D6.