Impact vs Inform - display and body roles

Summary

A type-role page splitting the screen in two: the display weights (Wide, Black, Bold) labelled "IMPACT" on a black ground, against the body weights (Bold, Regular, Titillium) labelled "INFORM" on a cream ground.

Visual description

The slide is split vertically into a near-black left half and a warm off-white right half, with the running header rule bridging both and page 73 at top-right. The left half stacks three white words in their own display cuts, "WIDE / BLACK / BOLD", above a small centred label "IMPACT" and a two-line caption: "The fonts we may use for large scale display headlines." The right half mirrors it with three near-black words, "Bold / Regular / Titillium", above "INFORM" and the caption "The fonts we use for sub-heading, body text, and long-reads of text." The dark-versus-light split visually separates the two type jobs.

Key takeaway

Using a hard dark/light split to teach a two-role type system at a glance: loud display fonts named "Impact" on black, quiet text fonts named "Inform" on light. Showing each set in its actual cuts under a one-word role label makes the headline-versus-body division instantly legible.

Reuse notes

A strong single-slide summary of a type hierarchy for brand or pitch decks. The split-screen mnemonic (Impact/Inform) is reusable for any two-tier system. Works because the two halves are clearly differentiated by background; keep the role labels short.