Content first not creator first

Summary

A light data-and-content slide: a two-line headline with two body columns and a "74%" stat sits on the left beside a tall TikTok screenshot showing a video and its comment thread, closed by an oversized "Content first [Not creator first]" footer.

Visual description

White background with the top utility header and page number ("13"). The upper-left runs a two-line lowercase headline ("Niche communities and subcultures are increasingly influencing consumer behavior") over two justified body columns; a hairline rule sets off a large "74%" stat with a sub-line. A small three-up row of mini screenshots sits lower-left. The right third is a tall app screenshot pairing a TikTok video still ("Did I just write the song of the summer?") with a scrolling list of brand comment replies. An oversized lowercase "Content first" with a small bracketed "[Not creator first]" anchors the bottom-left.

Key takeaway

Mixing a single big stat ("74%"), multi-column analysis, and an annotated real-app screenshot on one page, with a punchy oversized footer that compresses the slide's thesis into three words plus a bracketed aside. The bracketed qualifier is a tidy way to add nuance to a big headline.

Reuse notes

Good for an evidence slide that needs narrative, a proof stat, and a real screenshot together. The oversized-footer-with-bracket device is reusable for any "X, not Y" takeaway. Keep the screenshot tall and legible; the small mini-screenshot row works as secondary evidence only.