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Light slide pairing a left photo, a footnoted oversized headline, and a right-side multi-year grouped horizontal bar chart of marketers' most integral social platform.
Summary
A "YouTube has grown as an integral social media platform" slide: a phone-apps photo, an oversized headline, and footnotes on the left, beside a right-side grouped horizontal bar chart tracking Instagram, TikTok, and YouTube share across 2021-2024.
Visual description
White slide. Left column: a landscape photo of a smartphone home screen showing the YouTube, TikTok, and other app icons; a "Source: CreatorIQ" credit; an oversized three-line headline, "YouTube has grown as an / integral social media platform / over the past 5 years."; and two italic footnotes at the bottom about how Instagram Stories were counted. The right half is a grouped horizontal bar chart organized by year (2021, 2022, 2023, 2024), each year listing platform rows (Instagram in gray, Instagram Stories in yellow, TikTok in black, YouTube in red) with a labeled percentage and a bar against a faint full-width track. A short repeat of the headline sits top-right.
Key takeaway
Grouping short labeled bars under each year, with platforms color-coded consistently, lets a viewer track YouTube's red bar climbing while Instagram's gray bar falls across four years in one column. Pairing the chart with a literal phone-screen photo grounds the abstract data.
Reuse notes
A solid template for a multi-year, multi-series comparison where the story is one series rising over time. Keep platform colors fixed across all year groups so the trend reads. The faint full-width tracks behind each bar give a sense of scale without a hard axis.
From this deck: YouTube platform growth grouped bars
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