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Light slide with a serif/italic headline over two captioned creator photo cards on the left and a column of body copy plus a pull-quote on the right.
Summary
A light editorial slide headed "TikTok is no longer just about entertainment", showing two captioned creator portrait cards beside a column of body copy and a pull-quote.
Visual description
Off-white background, standard small all-caps running header with page number "40". A large dark headline mixes upright and italic cuts: "TikTok is no longer just about entertainment". Below it, two large portrait cards sit side by side, each with a dark caption strip overlaid at the bottom: "Lauren Spearman, 50.6k followers" with a short bio, and "Rob Mayhew, 160.8K Followers" with his. The right column holds "Source: Ogilvy / Image: Campaign" credits, a paragraph of justified body copy, an indented italic pull-quote ("90% of the industry see social media as an important source of business information") with a left accent rule, and a closing paragraph. No footer wordmark on this spread.
Key takeaway
The two-up creator card pattern with a dark caption strip carrying name and follower count, which turns examples into evidence. The italic word inside an otherwise upright headline adds emphasis without a second type size, and the ruled pull-quote breaks up the body column.
Reuse notes
Reusable for "meet the creators / featured examples" moments in influencer, media or community decks. The card-plus-caption-strip is a clean way to credit people. Keep follower counts and bios short so the strips stay one or two lines; needs decent portrait crops to look polished.
From this deck: TikTok beyond entertainment creator cards
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