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Light editorial text spread on the rise of B2B influencer marketing, with a serif headline, multi-column body copy, two big stats and a portrait.
Summary
A light, magazine-style editorial spread arguing B2B influencer marketing is growing, built from a large serif headline, dense multi-column body copy, two oversized percentage stats and a portrait.
Visual description
Off-white background with a small all-caps running header (DIGITAL VOICES / THE STATE OF INFLUENCE / 2025 INSIGHTS REPORT / "38"). A large dark serif headline at top-left, "Influencer Marketing for business is growing, with 85% of B2B brands embarking on Influencer Marketing partnerships in 2023*". Below it a bold subhead "The rise of the B2B Influencer" introduces two justified columns of small body text. A middle column carries a secondary headline mixing serif and sans, "The TikTok-ification of LinkedIn", over two big stats on hairline rules: "93% of B2B CMOs are planning to increase their usage of Influencers" and "90% of industry marketers believe...". A portrait of a seated person in a black hoodie fills the lower-right quadrant. "DIGITAL VOICES" wordmark and "Source: Ogilvy" anchor the bottom.
Key takeaway
The editorial-report aesthetic: a long serif headline, justified multi-column body, and oversized percentage stats on thin rules, all on warm off-white. Mixing serif and sans within a single subhead gives an intentional, magazine-like voice.
Reuse notes
A strong template for the dense, text-heavy "argument" page of a trend report or whitepaper. Pairs well as the light counterpoint to the deck's dark section dividers. Needs real prose and credible source stats to justify the density; not for sparse content.
From this deck: B2B influencer marketing editorial spread
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