Full-funnel measurement funnel diagram

Summary

A light slide explaining full-funnel measurement: a short body column at left beside a large three-tier inverted funnel (Upper, Middle, Lower) rendered in graduated reds on a pale pink panel.

Visual description

White left third carries the standard small all-caps running header, a paragraph of dark body copy ("Influencer Marketing will continue to span the entire measurement funnel...") and a smaller note beneath, plus the "DIGITAL VOICES" wordmark at bottom-left. The right two-thirds is a pale pink panel holding a big funnel diagram split into three stacked, narrowing red blocks separated by dotted rules. Each tier is labelled at left with its name, an accent-red sub-label and its metrics: "Upper Funnel / Awareness" (Impressions, Reach, CPM), "Middle Funnel / Consideration and Interest" (Engagement Rate, CTR, VTR), "Lower Funnel / Conversion" (Purchases, Subscriptions, Downloads). To the right of each tier, accent-red notes name the tools: "Measured using Ads Manager, Pixel Tracking, Tags" and "Measured by implementing Pixels, Tags and Tracking (GTM)". Page number "47" top-right.

Key takeaway

The classic marketing funnel made legible: a darkening red inverted pyramid whose three tiers each carry a name, sub-label and metric list, with tooling notes called out in accent red on the opposite side. Dotted rules keep the tiers distinct without heavy borders.

Reuse notes

A reusable framework/diagram slide for measurement, conversion or marketing-strategy decks. The tier-plus-metrics-plus-tools structure maps cleanly onto any staged process. Keep each tier to a short metric list and use one accent colour for labels and tooling so the eye groups them; the pale-panel-on-white split keeps the diagram dominant.