Alternate characters - dialing up the attitude

Summary

A demonstration page with four dark rounded panels, one per weight, each setting "VERSTAPPEN" three times to show characters escalating from none to full alternates.

Visual description

Cream (#F4F0E8) ground with the "Visual Identity / Typography" running header and rounded corner bracket; "Alternate characters" centre with sub-label "Dialing up the attitude" and page "105". A short left column of intro copy keys the three rows (1: no alternate characters, 2: automatic ligatures, 3: alternate characters). The page body holds four dark, rounded-corner panels in a two-by-two grid, labelled "F1 BLACK", "F1 WIDE", "F1 BOLD" and "F1 REGULAR". Each panel sets "VERSTAPPEN" in white three times stacked, numbered 1 to 3, the letterforms growing progressively more stylised and angular down the rows to show the alternates being dialled in.

Key takeaway

The "dial-up" demonstration: setting one word at three escalating levels of stylisation, repeated across every weight in matching dark cards, so the abstract idea of "more attitude" becomes a concrete, comparable progression.

Reuse notes

An excellent template for showing graded type options (alternates, stylistic sets, weights) where the point is a spectrum rather than a single value. The numbered rows and consistent card make the comparison instantly legible.