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A montage spread of real brand touchpoints, social posts, proposals, newsletters and merchandise, each captioned with the colour pairing it uses.
Summary
A two-row montage demonstrating the colour system in the wild, real social posts, proposal covers, newsletters and printed goods, each labelled with the exact swatch pairing it uses.
Visual description
Warm cream page, thin left rail with "2.5.7 Colour usage", a short note, the half-circle glyph and the contents list ("Colour" highlighted). The white panel is filled with a loose masonry of mockups at mixed sizes: a circular orange social avatar, a cream "kickstart your week" PowerPoint banner in bold sans, a "Still life drawing" art post, an "Allow us to reintroduce ourselves" serif card, an "apply your curiosities here" post with a pebble graphic, a hiking proposal cover, and below them newsletter spreads, a mountain photo card, "the space between" issue covers, and a photographed notebook-and-sketchbook still life. Each mockup carries a small caption above (e.g. "Social media post", "Marketing proposal cover") and a swatch-code tag like "9A / 3C". A horizontal band of tiny colour-pair chips runs between the two rows, keying the palettes used. Standard footer along the bottom.
Key takeaway
Proving a colour system by showing it applied across a dozen genuine touchpoints rather than as abstract swatches, and tagging every example with its pairing code so the link between palette and output is explicit. The mid-spread row of chip pairs acts as a legend tying the montage together.
Reuse notes
A persuasive closing page for a colour section, it shows range and discipline at once. Needs a real body of produced work or convincing mockups to populate the grid. The swatch-code captions only pay off if the codes are defined earlier in the document.
From this deck: HCMA colour usage across touchpoints
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