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High-level type rules in a left bullet column beside a photo of an open printed brochure spread applying the system.
Summary
A typographic-settings page that states the high-level rules (limit to three type sizes, flush-left, watch letter and word spacing, 40 to 45 characters per line) and proves them on a photographed printed brochure spread.
Visual description
White slide. A narrow left column holds the "Typographic settings" header and a bulleted rule list covering size limits, left alignment, letter and word spacing, and ideal line length for balanced text blocks. The right two-thirds is a photographic mockup of an open landscape brochure resting on a surface with a soft drop shadow; the left page is a full-bleed architectural photo overlaid with the light headline "En bra fastighet gor skillnad", and the right page shows a blue display heading "Darfor finns Bravida" above multi-column body copy and a small inset photo of a worker. Hairline footer.
Key takeaway
Pairing abstract type rules with a real, photographed printed artifact so the guidance is immediately seen in context: the spread shows the three-size hierarchy, flush-left setting and line length actually working, not just described.
Reuse notes
Use when type rules risk feeling abstract. A realistic spread mockup beside the rule list makes the system tangible and aspirational; keep the mockup in the brand's own language and photography so it doubles as an applications preview.
From this deck: Typographic settings on a print spread
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