Illustration Dos artist-selection examples

Summary

A second white "Illustration Dos" slide: an oversized black header with a green checkmark over two captioned examples about selecting artists connected to the story's place and to the Gen Z audience.

Visual description

A white background with the deck's small black utility header and centered swoosh. The oversized black grotesque header reads "ILLUSTRATION DOS" followed by a large bright green checkmark. Two wide columns sit in the lower half: a photographic portrait of a person with braids and a rose tattoo in front of a weathered pink wall under "Do select artists that are connected to where the story is being told"; and a glossy 3D render of a blue soft-serve-like character form in a leopard hat on a sky-blue ground under "Do consider street cred + connection to the Gen Z audience." The bold "Do" lead-in is heavier weight; "©2021 NIKE INC." sits in the bottom-left.

Key takeaway

The continuation of the dos template at a two-up scale, letting fewer, larger examples carry a more nuanced point about artist selection. Pairing a documentary portrait with a playful 3D render inside the same "Do" frame shows the rule spans media.

Reuse notes

Reusable when a dos slide needs only two points but bigger evidence imagery. It reads as a clear sibling to the three-up dos slide; keep the green-check header, bold "Do" captions, and white field identical across both so the do/don't system stays legible.