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MITA Brand Book

A 38-page brand book for Malta's government IT agency built on a crimson-and-navy palette, a chevron "greater-than" symbol, and a geometric sans-serif type system.

38 slides · Guideline

View deck overview
MITA Brand Book cover, corporate-clean, minimal, high-contrast
Cover
Chevron line-pattern spread (navy), minimal, technical, dark
Brand Elements
Contents page, minimal, corporate-clean, light
Contents
Section divider 1.0 Overview, minimal, technical, warm
Section
The Brand (overview copy), minimal, editorial, light
About
Section divider 2.0 Messaging Framework, minimal, technical, warm
Section
The Messaging Framework copy, minimal, editorial, light
Body Copy
Section divider 3.0 Our Logo, minimal, technical, warm
Section
Logo Concept, minimal, editorial, light
Logo Usage
A Way Forward for MITA (symbol rationale), minimal, editorial, light
Differentiation
Logo construction (M plus arrow), minimal, technical, warm
Logo Usage
The Logo (primary lockup), minimal, corporate-clean, light
Logo Reveal
Logo Variations (primary on light), minimal, corporate-clean, light
Logo Usage
Logo Variations (white on crimson), minimal, corporate-clean, warm
Logo Usage
Logo Variations (grayscale on light), minimal, corporate-clean, light
Logo Usage
Logo Variations (grayscale on black), minimal, corporate-clean, dark
Logo Usage
Clear Space, minimal, technical, light
Logo Usage
Minimum Sizes, minimal, technical, warm
Logo Usage
Prohibited Logo Use, minimal, technical, light
Logo Usage
Sub-divider The MITA Symbol, minimal, editorial, warm
Section
The MITA greater-than symbol, minimal, technical, warm
Brand Elements
Section divider 4.0 Secondary Logos, minimal, technical, warm
Section
Secondary Logos (mita cares), minimal, corporate-clean, high-contrast
Logo Usage
Section divider 5.0 Colour Palette, minimal, technical, warm
Section
Primary Colours, minimal, technical, light
Color Palette
Sub-divider Secondary Colour Palette, minimal, editorial, warm
Section
Secondary Colours, minimal, technical, light
Color Palette
Section divider 6.0 Typography & Iconography, minimal, technical, warm
Section
Fieldwork Geo alphabet specimen (brand colours), minimal, technical, light
Typography
Type (Fieldwork Geo), minimal, editorial, light
Typography
Arial alphabet specimen (grayscale), minimal, technical, light
Typography
Alternative System Font Type (Arial), minimal, editorial, light
Typography
Sub-divider Values Icons, minimal, editorial, warm
Section
Values (icon set), minimal, technical, light
Iconography
Section divider 7.0 Brand Imagery, minimal, technical, warm
Section
Imagery (photography direction), minimal, corporate-clean, light
Imagery
Chevron line-pattern spread (navy, closing), minimal, technical, dark
Brand Elements
Back cover, minimal, corporate-clean, dark
Closing