MITA Brand Book
A 38-page brand book for Malta's government IT agency built on a crimson-and-navy palette, a chevron "greater-than" symbol, and a geometric sans-serif type system.
38 slides · Guideline
View deck overview
MITA Brand Book cover
Chevron line-pattern spread (navy)
Contents page
Section divider 1.0 Overview
The Brand (overview copy)
Section divider 2.0 Messaging Framework
The Messaging Framework copy
Section divider 3.0 Our Logo
Logo Concept
A Way Forward for MITA (symbol rationale)
Logo construction (M plus arrow)
The Logo (primary lockup)
Logo Variations (primary on light)
Logo Variations (white on crimson)
Logo Variations (grayscale on light)
Logo Variations (grayscale on black)
Clear Space
Minimum Sizes
Prohibited Logo Use
Sub-divider The MITA Symbol
The MITA greater-than symbol
Section divider 4.0 Secondary Logos
Secondary Logos (mita cares)
Section divider 5.0 Colour Palette
Primary Colours
Sub-divider Secondary Colour Palette
Secondary Colours
Section divider 6.0 Typography & Iconography
Fieldwork Geo alphabet specimen (brand colours)
Type (Fieldwork Geo)
Arial alphabet specimen (grayscale)
Alternative System Font Type (Arial)
Sub-divider Values Icons
Values (icon set)
Section divider 7.0 Brand Imagery
Imagery (photography direction)
Chevron line-pattern spread (navy, closing)
Back cover