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Photography-direction page with a six-image grid of corporate and data-center photos beside a bulleted imagery brief.
Summary
The "Imagery" page: a brief on photography style next to a 2x3 grid of corporate and data-center photos showing the desired look.
Visual description
A white page. Left column: a bold heading "Imagery" and copy with a bulleted brief, ensure ownership/copyright, high technical and aesthetic quality, imagery types of lifestyle/mood/technological, employees that look happy, fun, excited and active, people using and interacting with technology, and ideally the MITA offices to familiarize people with the branches. Right: a 2x3 photo grid of people in server rooms, smiling office workers, close-ups of network cabling and racks, and a meeting scene; the images carry visible "Adobe Stock" watermarks, indicating placeholder comps. Footer: "34 MITA Brand Book".
Key takeaway
Pairing a concrete bulleted photo brief (subjects, mood, quality, even specific settings like the offices) with a representative grid leaves little room for off-brief image choices. Listing the emotional cues (happy, fun, excited, active) directs casting and tone, not just subject matter.
Reuse notes
A practical photography-direction page: actionable bullets on one side, a mood grid on the other. Reuse for any brand needing consistent imagery. Note these specific images are watermarked stock comps, not licensed finals; swap for cleared photography before publication.
