A white page. Left column: a bold heading "Clear Space" and body copy explaining the logo needs breathing room and that the arrow's height, marked "x", sets the exact clear space. Center: a single navy ">" arrow labeled with a vertical "x" dimension. Right: the full-colour logo inside a guide box, with a pale-gray ghosted chevron placed an "x" distance above-right and a small "x" dimension line showing the margin. Footer: "15 MITA Brand Book".

Key takeaway

Deriving the clear-space unit from a part of the logo itself (the arrow height) makes the rule scale automatically with the mark. Ghosting a second chevron at the measured distance demonstrates the margin without clutter.

Reuse notes

Standard clear-space page, reusable for any mark: pick one internal measure as "x", state the copy, show a boxed example with x-dimension callouts. The self-scaling unit is the key idea. Pairs with the minimum-size page that follows.