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White page introducing the primary logo, with the navy chevron and crimson "mita" wordmark shown large at right.
Summary
"The Logo" page: a short note that the logo must appear on all MITA communication, products and services, with the full-colour primary lockup shown large at right.
Visual description
A white page. Lower-left: a bold heading "The Logo" and three lines of light body copy stating the logo should always appear on all of MITA's communication material, products and services. Right side: the primary logo at large scale, a navy (#003B5C) chevron/greater-than symbol made of two stacked arrowheads, followed by the lowercase wordmark "mita" in crimson (#A60A3D). Footer: "10 MITA Brand Book".
Key takeaway
The two-colour split inside one logo (navy symbol, crimson wordmark) is distinctive and lets either colour lead depending on context. Presenting the hero lockup with minimal copy keeps focus on the mark itself.
Reuse notes
The canonical primary-logo reveal page: one short usage sentence, the mark large and uncrowded. Use as the anchor that the variation, clear-space and prohibited-use pages then build on. Note the wordmark and symbol carry different colours, so reversed and mono versions need their own pages (which follow).
