Ymgolli Brand Guidelines (Go All In, Wales)
Bilingual Welsh reading-campaign brand guideline built on a punchy black wordmark with a long chevron drop-shadow, a multi-hue palette led by signature red, and Clash Display type.
31 slides · Guideline
View deck overview
Ymgolli cover, Go All In wordmark
Contents
Purpose
Relationship to Go All In
Relationship to Go All In, shared foundations
What Ymgolli Means
Brand section divider
Which Brand Should I Use
Which Brand Should I Use, co-branding
Ymgolli Visual Identity section divider
Logo, lockup and minimum sizes
Partner lockups
Logo clear space and usage
Logo misuse, do nots
Animated logo
Colour Palette
Imagery
Typography section divider
Typography, Clash Display
Typography, Clash Grotesk and Azeret Mono
Type examples in application
Language and Tone of Voice section divider
Tone of Voice, bilingual approach
Bilingual Implementation Principles
Tone of Voice, qualities
Tone of Voice example messaging
Connecting with Wales' Priorities section divider
Connecting with Wales' Priorities
Templates and Applications section divider
Templates, A4 posters
Templates, editable digital assets