Which Brand Should I Use, co-branding

Which Brand Should I Use, co-branding, minimal, swiss, light

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White page on co-branding the two identities, with both reversed lockups on a pink banner and two rule lists beneath.

Summary

The co-branding rules page: both lockups reversed out on a pink banner, with two short lists covering when co-branding is appropriate and what to ensure.

Visual description

White background. Left sidebar repeats the eyebrow "WHICH BRAND SHOULD I USE?" and the two-line title. The top of the main area is a bright pink horizontal banner holding the white "YMGOLLI. GO ALL IN." lockup and the white "GO ALL IN." mark side by side, both with chevron shadows. Beneath, two columns: left, "In some cases, co-branding may be appropriate, for example:" with two bullets (UK-wide initiatives delivered in Wales; national announcements with Welsh activation); right, "When co-branding, ensure:" with two bullets (clear visual hierarchy; consistent application of both brand systems) and a closing line to always refer to both brand toolkits. "HOME" nav bottom-left, page "9" bottom-right.

Key takeaway

Showing both marks reversed on a single coloured banner demonstrates the co-brand relationship visually before the rules explain it. Splitting "when" and "ensure" into two parallel columns is tidy and scannable.

Reuse notes

A strong reference for any guideline that must govern co-branding between a parent and a regional or sub-brand. The coloured banner doubles as a worked example of the two marks coexisting.

From this deck: Which Brand Should I Use, co-branding

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