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Black body page listing the tone-of-voice ambitions and qualities, anchored by a bold pull-quote about speaking with people not at them.
Summary
The tone-of-voice qualities page: two short lists of what the voice supports and how it should sound, capped by a bold pull-quote about speaking with people, not at them.
Visual description
Black background, white text. Eyebrow "LANGUAGE" over the title "Tone of Voice", hairline rule alongside. The right area is two columns of bullets: left, "The Ymgolli tone of voice supports Welsh Government ambitions to promote:" with Reading for pleasure, Lifelong learning, Cultural confidence, Inclusion and participation; right, "The tone should be:" with Positive, Inclusive, Encouraging, Confident, Community-focused. Below both, a bold display-weight pull-quote spans the width: "We speak with people, not at them, and we celebrate reading as part of everyday life in Wales." "HOME" nav bottom-left, page "25" bottom-right.
Key takeaway
Splitting "what it supports" from "how it should sound" into two parallel lists separates strategy from execution. Ending on a single bold pull-quote in the display face gives the voice a memorable one-liner.
Reuse notes
A reusable tone-of-voice summary; the two-list-plus-pull-quote structure distils a voice onto one page. The display-weight quote is a good device to leave readers with the brand's verbal signature.
