Tone of Voice example messaging

Black body page with bilingual example messages across three tones, plus a bold note to avoid formal or institutional language.

Styleminimal, swiss, dark-mode

Colordark, high-contrast

Typesans-serif, display, all-caps

Moodfriendly, professional, warm

Industryeducation, nonprofit

Tagstone-of-voice, example-messaging, copy-examples, bilingual, welsh, body-copy, pull-quote, sidebar-label, hairline-divider, eyebrow, nav-pills

Palette

#000000

#FFFFFF

Summary

The example-messaging page: three sample bilingual lines demonstrating the Cymraeg-first, inclusive and action-led tones, with a bold note to avoid formal or institutional language.

Visual description

Black background, white text. Eyebrow "LANGUAGE" over the three-line title "Tone of Voice Example Messaging", hairline rule alongside. The right column gives three labelled bilingual pairs (Welsh above, English below): "Cymraeg-first bilingual presentation: Ymgolli. Darganfod mwy ym mhob tudalen. / Immerse yourself. Discover more on every page."; "Inclusive and encouraging: Mae darllen i bawb. / Reading is for everyone."; "Action-led: Agorwch lyfr. Ymgollwch. / Open a book. Immerse yourself." Below, a bold display-weight line: "Avoid overly formal, institutional or instructional language. The campaign should feel welcoming, confident and rooted in communities across Wales." "HOME" nav bottom-left, page "26" bottom-right.

Key takeaway

Showing real bilingual copy lines, each tagged with the tone it demonstrates, makes the voice operational rather than abstract. The Welsh-above-English ordering reinforces the Cymraeg-first rule by example.

Reuse notes

A model example-messaging page; reuse the tone-labelled sample-line format and close with a bold "avoid" statement. Especially useful for bilingual campaigns where copy must be exemplified in both languages.